Ever since T-1000 morphed from liquid metal into human form in Terminator 2: Judgment Day and dinosaurs roamed Isla Nublar in Jurassic Park, computers have played a vital role in Hollywood. But bits and bytes have transformed the industry well beyond special effects— technology has fundamentally impacted the old studio model for creating movies.
Here are several ways that the Internet and cloud computing have changed show business.
Collaboration in the Cloud
Even if you’ve never set foot on a studio lot, you can imagine the difficulty of making a movie. Securing locations, building sets and wrangling temperamental actors are only part of the process. Multiple collaborators across the studio have to approve the content, requiring many video and audio files to be shared on a daily basis.
This presents a challenge as a small army of camera crew and audio engineers produce up to 50 TB of data each day. That’s equivalent to more than 6,000 dual-layer DVD discs.
“A regime shift is occurring that’s more open to the cloud’s game-changing benefits. And along the way studios are realizing there is a once in a lifetime opportunity to expand the business model by putting as much content on the cloud as possible,” Guillaume Aubuchon CTO of DigitalFilm Tree, a cloud-based collaboration service for studios wrote in a recent Rackspace blog post.
Aubuchon realized that technology was causing Hollywood to become decentralized—no longer were writers, producers and editors confined to a particular location.
Realizing this, DigitalFilm Tree provides an easy way to store and share footage using performance cloud infrastructure. Now, movie studios are able to become more nimble in producing films.
“To be frank, if Hollywood doesn’t embrace the new way, it will cease to exist. There will always be an army of new content providers challenging the status quo. If studios want to remain at the top of the stack, then they need cloud workflow solutions,” Aubuchon said.
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